investment managers

Many people investing in a mutual fund or mutual funds take very little interest in the investment style of the fund manager. A particular managers investment style is not something that should be ignored. It is recommended that Investors have a good look at an investment managers philosophy as well as a funds past performance figures before making a decision. Investment managers & fund managers usually adhere to one of a few different approaches. Below are some of the different approaches taken by fund managers.

Growth
Fund managers & investment managers taking this approach look for companies with a good track record of rapid growth in sales and earnings and the potential for more of the same. Typically, a growth stock will trade at a price well above book value. The belief is that the future growth of the company will, in a relatively short time frame, justify its stock's current high price and provide even higher prices in the future.

Value
Fund managers who follow this approach search for assets that are undervalued or where the manager feels the market may not be appreciating the full potential for that company or industry. This investment strategy is to buy assets cheap and sell them when their market value rises.

Sector
These investment managers focus on specific industries that, based on their analysis, will experience the greatest growth. The investment portfolio will then be built around individual companies within the selected industries. Some fund managers use a blend investment style, employing a combination of value, growth, and sector strategies.

Spread Trading
This investment approach involves switching bond issues to take advantage of higher yields or to decrease risk without adversely affecting the yield. Spread traders analyse and closely monitor credit risk, historical yield relationships, and the yield curve.

Although many fund managers remain true to their investment strategy, others use a combination of two or more styles. None of these investment strategies are better or worse, they are just different.

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